About Us

She Believes by JasB is a luxury beauty brand made for the everyday woman created to remind you that belief in yourself is the foundation of becoming everything you dream to be.

Founded by a mother-and-daughter duo, JasB & MJ, the brand was born from a deep desire to merge femininity, faith, and confidence into products that feel like self-care, not routine. From our nude glosses every piece is made to pour back into you  because you deserve beauty that empowers.

At She Believes by JasB, we believe in clean, cruelty-free formulas, high-quality design, and authentic connection. Every product is thoughtfully curated to reflect softness, strength, and belief in your own becoming.

Luxury made for the everyday woman because when she believes, she becomes.